The fitness industry has long been a place where passion comes together, but business strategy often falls short. Being successful as a gym owner takes more than just an understanding of sets, reps and equipment, it takes a far deeper understanding of how to engage members while providing value. To unite the gym community, a new event called GymCon has been launched and the excitement is already building.
GymCon 2023 is a three-day event that brings together fitness insiders, business experts, celebrities and studio owners from around the world to share key strategies for success. Taking place May 4-6 in Orlando, Florida, the event is organized by Gym Launch, a respected organization that helps gym owners maximize their potential through remote coaching. Their CEO, Cale Owen, believes this is a remarkable opportunity that comes at a very important time.
Gymcon
"This will help independent gym owners and franchisees learn exactly how to build a million dollar or more gym in three days," said Owen, who will be speaking about it firsthand. The former baseball player transitioned into the fitness industry, eventually opening his own in St. Augustine, Florida. After two successful years, Owen discovered Gym Launch and worked his way up to his current position as CEO.
“I started as a client in 2017 and they changed the course of the gym and the course of my life. I started in 2018 as a seller in the lower price segment,” he recalls. "My wife was at the gym too, so she was able to run it day-to-day, and I was fully committed to helping the gym owners."
Between Owen's personal experience as a gym owner and his work with Gym Launch, his fingerprints can be seen at many successful independent and franchise gyms. One mistake he helps others avoid is falling for the concept that "if I build it, they will come". Doing it based solely on a passion for fitness can be a bad strategy, and Owen knows that firsthand.
"It's the biggest lie in the industry. There are people like me and others who have already paid the ignorance tax. Gym Launch can provide the shortcuts and guidance to bypass all of the aches and pains that many gym owners have gone through to achieve their dreams.”
Despite the success he has seen in the two years since he took the helm, he saw the potential to reach even more people and make a bigger impact. Thus the concept for GymCon was born.
"We want to give people the opportunity in three days to know exactly what they need to do in their business and how they need to do it so they can go ahead and build the gym of their dreams."
Gymcon
GymCon is their first organized for the public. The first day focuses on acquisitions, sales and branding. The second day focuses on operations and team building. Day three is all about putting your blueprint together and applying the information to build a successful gym.
Owen and his team assembled an all-star panel of speakers to share their expertise, including Olympic Champion Flex Lewis, MLB Legend Alex Rodriguez, Gym Launch Founders Alex and Leila Hormozi, Gym Launch Vice President Maggie Owen , Jason Phillips of the Nutritional Coaching Institute, Editor Mike Easter and Olympia President Dan Solomon.
Solomon recently joined Owen on his Gym Lords podcast and shared why he thinks this is such a valuable opportunity for both gym owners and those in the muscle building community.
“I was so happy when I heard about GymLaunch and GymCon. I was excited because I spoke to my team about the disconnect that exists between what we do and the gym world. Let's face it, the gym world is all about it," Solomon said. "The gym world is the central artery of the entire fitness industry."
Regarding GymCon2023, Owen shared that he's attended conferences that included a lot of "theory and fluff." He sees the goal of GymCon as helping attendees get much more value from the experience so they can see tangible results and apply what they've learned.
“Our goal is to simplify everything, to give studio owners what they need to know, so they know exactly what to do. body is going to leave this conference with questions about what needs to be done to be successful. They will walk away knowing exactly what to do and they will be able to go out and do it.”
You can find more information about GymCon and how to secure tickets at www.GymCon.com/Orlando-2023 and follow @gymlaunch on Instagram.
