For generations of fitness enthusiasts, Muscle & Fitness Magazine is the holy grail for everything related to fitness, strength, nutrition and body transformation, along with the best celebrities in the world. That was announced last month Muscle & fitness and the icon Olympia fitness & performance The event brand was sold to JW Media, an Arizona-based fitness media and events company.
Today, Muscle & Fitness announces the completion of the first phase of a fully integrated digital strategy that included staffing, content expansion, original program development, and a general shift in visitor engagement.
Dan SolomonMuscle & Fitness President and Chief Olympia Officer said, “Our consolidation of high-profile media brands has enabled us to build an unmatched customer loyalty program. We have created a completely digital program for social media and events that is second to none.” With our 4 brands, advertisers can now reach more than 17 million fitness-oriented social media followers, while our digital audience at MuscleandFitness.com includes nearly 3 million fit-focused monthly visitors. “Solomon adds,” We can also give companies the opportunity to connect with their target customers at Olympia Weekend, an annual showcase of top brands and top athletes, which serious fitness enthusiasts participate in. “
Muscle & Fitness is home to the category’s most diverse content mix and includes the biggest and fitter names of Hollywood and top athletes in all major sports. This is anchored in the characteristic reporting on bodybuilding and fitness lifestyle. Chief Content Officer Zack Zeigler Says: “Given the world that is dealing with the current health crisis, we know how important it is to provide our viewers with enough engaging content to guide them through a challenging time.”
The portfolio of premium fitness properties acquired by the new owner Jake Wood These include the renowned OLYMPIA WEEKEND as well as MUSCLE & FITNESS, FLEX and M & F HERS, a series of brands (formerly print publications) founded by the bodybuilding and fitness pioneer Joe Weider.
Learn more about the new, unique fitness marketing and customer retention with this 60-second program summary: https://www.youtube.com/watch?v=a7r7yHWUQDI
About Muscle & Fitness and the Olympia Fitness & Performance Weekend:
Muscle & Fitness, a flagship of the fitness media brand, is dedicated to covering the global fitness industry and regularly introduces visitors and followers to trends in the areas of training, nutrition, equipment, technology and celebrity content. Driven by a digital and social media portfolio, which also includes FLEX and M & F HERS, the combined reach of several brands across all channels is one of the largest in this category. – Created by bodybuilding and fitness pioneer Joe WeiderThe Olympia Fitness & Performance Weekend is a showcase event in Las Vegas that hosts the world championships in professional bodybuilding and fitness, and a destination for business-to-consumer trade shows for leading brands and enthusiasts in the fitness industry. For more information, go to MuscleandFitness.com and MrOlympia.com.