College football's best athletes may feel the urge to erupt in a series of muscle-ups or thrusters at this year's NFL Combine - it could be their new gear providing the prolonged adrenaline rush.
NOBULL, recognized worldwide for its commitment to CrossFit and the CrossFit Games, this week announced a new partnership with the NFL, becoming the NFL's official combine training partner and on-field supplier of apparel and headgear to the NFL Scouting Combine.
Beginning next year, collegiate athletes competing in the 2023 NFL Combine will be outfitted with the latest apparel and accessories from NOBULL, which continues to expand its athletic influence beyond CrossFit. Prior to this week's announcement, New Era held the position as Combine apparel partner, which it has held since 2021.
In addition to contributing apparel and accessories, both the NFL and NOBUL will work together to create a new and advanced off-field interviewing experience, including a warm-up center and upgrades to the training and recovery centers.
Also this week, NOBULL, which just emerged from a hit CrossFit match in early August, announced a massive NIL deal with Heisman Trophy winner Bryce Young. The brand will follow the Alabama quarterback -- as well as several other CFB stars -- throughout the 2022 season leading up to next year's Combine.
The Boston-based brand previously had a partnership with the New England Patriots and quarterback Mac Jones.
“NOBULL is a training brand for people who work hard and don't believe in excuses, and this new partnership with the NFL perfectly embodies everything we stand for. Having the opportunity to give these aspiring professional athletes the opportunity to look their best at one of the most important events of their lives is a milestone for us,” said NOBULL co-founder Marcus Wilson. "We couldn't be more excited to work with the NFL to develop this partnership and find new ways to support the incredibly hard-working prospects who are pursuing their dream of playing in the NFL."
In addition to soccer and CrossFit, NOBULL has also formed partnerships with the PGA Tour, PGA TOUR and now the NFL. sells its footwear, apparel and accessories through its own website, permanent and pop-up stores, and at numerous events. NOBULL has expanded its range of training to include running, cycling, trail running, golf and tennis and is adding new categories every year.