lululemon Studio expands MIRROR choices

Aside from bodegas and pizzerias, New York City is home to a large number of gyms and exercise classes. Unless you call the Big Apple your home, you might feel a little left out, but that doesn't have to be the case when you own MIRROR. Recently, lululemon introduced lululemon Studio and a new lululemon Essential Membership program to connect members to an even more dynamic offering of workout content while expanding enthusiasts' exposure to the fitness community and core lululemon products.

Available through the lululemon Studio Mirror app—as well as in person if you live in New York—the brand offers 10,000+ on-demand and live-streamed courses through MIRROR for $39/month. Aside from the typical smorgasbord of classes, members can try even more modalities (think yoga, dance, boxing, HIIT, and more) at some of Manhattan's top studios. Partners so far include AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. Already a MIRROR member? You'll automatically become a lululemon Studio member for the same monthly price.

Those who subscribe to the free Essential Membership program can stream new weekly classes from the comfort of their own homes, or snag in-person seats — at discounted rates — at the studios' brick-and-mortar locations. The fun doesn't end there: lululemon also offers members 10% off lululemon products, early access to lululemon events and experiences, and free access to select lululemon Studio courses.

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“The fitness needs of our guests have evolved, and lululemon Studio solves them by giving members access to fitness content from our world-class trainers and studio partners at home, on the go, and live in studios across rth America,” said Nikki Neuburger, lululemon Chief Brand Officer. “Lululemon Studio unlocks the versatility our community is now looking for. You no longer have to choose between going to your favorite studio or streaming a class at home – you can have both.”

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