How Gatorade plans to make its Gx app the go-to place for athletes

Drew Pailin is Senior Director of Digital Innovation and Ecosystem at Gatorade. And don't worry if you don't know what that job title means, because Zack Zeigler, M&F's Chief Content Officer and host of M&F Reps, certainly didn't.

It turns out the Gig includes a lot of moving parts, but it also comes with cool perks. How many of us can say we've trained with the NFL's Watt Bros. - JJ, TJ and Derek - during company tenure?

Palin and the Gx team recently completed a major overhaul of the GX app. For those who don't know, it's a free training tool with training programs, videos, and personalized recommendations backed with science-backed data designed to help future athletes, current athletes, and people who want to break away from the couch and do sporty things to improve their performance to improve.

Yes, Gatorade has partnered with us to popularize their Gx app, but to be honest, we're really excited about it. From YouTube to Instagram to the App Store, there's no shortage of bad actors who only care about taking your money while providing you with sketchy instructions.

The Gx Team consists of a very talented group of health, fitness and exercise enthusiasts, trainers and scientists from the Gatorade Sports Science Institute (GSSI) who focus on providing science-based information and personalized training and nutrition suggestions to improve performance.

Plus, it doesn't cost anything except some storage space on your iPhone or iPad.

If we mention Eric or Dan during the conversation, this also applies to Dr. Dan Shaffer and Dr. Eric Freese, the lead programmer/scientist for GSSI.

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