Forme's Sensible Health Mirrors are spectacular, even for good mirror skeptics

Trent Ward is the founder and CEO of Forme (, which makes smart fitness mirrors and offers subscription services like live coaching and on-demand classes.

I met Trent in NYC and had the opportunity to experience the Forme Lift hands-on. I've been skeptical of smart mirrors in the past - I own one and have turned it on five times... if ever. Still, Forme's hardware was impressive and elegant; and more importantly, I liked how it offered up to 200 pounds of total resistance (100 per arm) and offered live coaching via a 4K screen for people who aren't fans of on-demand workout videos.

I spoke to Ward about his journey as a first-time CEO, how he is raising awareness of Forme in a crowded market and what the plan is for his company when the economy falters and enters a recession.

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This episode of M&F Reps is sponsored by Manscaped. Use code REPS20 at checkout on for 20% off and free shipping.

Highlights from M&F Reps' interview with Forme CEO and Founder Trent Ward:

02:28 The importance of a personal trainer and the benefits of working with a product like Forme Studio and Forme Lift. It also discusses the price and availability of trainers.

03:28 Forme's focus on style; Your product has been featured in architecture magazines. Ward believes people need to see the differences between Forme's hardware and the competition.

04:28 Is fitness slowing down at home?

09:06 The YouTube video discusses the benefits of strength training and the importance of a well-rounded program that includes postural work, pulling exercises, and longevity training. The presenter recommends starting strength training now for long-term health benefits.

12:47 p.m How will a potential recession affect mirror companies?

15:28 Ward's journey as an entrepreneur and mistakes he made early on leading Forme.

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